The fashion industry is world's second polluter and cause of many horrible working conditions. The problem with polluting fashion lies with traditional producers that have legacy systems and old ways of working. Change is expensive and therefore sustainability comes with a price. Consumers are becoming increasingly conscious and demand social and sustainable fashion. But while becoming aware they do not want to pay anything extra for it.
Challenges in a Traditional Supply Chain
The traditional apparel manufacturing process is long and complex and faces many sustainability issues along the supply chain. We have visualised the traditional approach below. In visualisation we show the supply chain of a cotton seed to a t-shirt as an example.
Re-desiging the supply chain.
The fashion industry is changing fast and in many areas innovations are taking place rapidly. We believe in seeing the bigger picture of the problem. We believe that only a holistic approach, a redesign of the system can impact the fashion in a positive and sustainable matter.